Why Every Business Should Take WhatsApp Seriously

How to Use WhatsApp for Your Business (The Smart Way!)

When was the last time you opened WhatsApp today? Probably just a few minutes ago, right?

That's the same case for your customers too.

With over 2 billion active users, WhatsApp isn't just a place for chatting with friends—it’s one of the most underrated business tools out there. And if you're still not using it to grow your business, you might be leaving serious value (and sales!) on the table.

This blog will walk you through exactly how to use WhatsApp like a pro—not just for messaging, but for branding, marketing, and building real customer relationships.

1. Start With the Right Foundation: WhatsApp Business vs. Regular WhatsApp

If you're running a business—even a small one—WhatsApp Business is your best friend.

It’s a free app from Meta, just like the original WhatsApp, but designed exclusively for businesses. You get:

• A verified Business Profile

• Product catalogs

• Quick replies

• Away messages

• Labels for customers (like New, Pending Payment, VIP, etc.)

• And the ability to run Click-to-WhatsApp ads

???? Real Talk: Using personal WhatsApp for business feels easy—but it’s messy. You’ll mix up personal and customer chats, lose context, and miss opportunities.

2. Set Up a Clear & Trustworthy Business Profile

Your WhatsApp profile is your first impression. So let’s make it count.

When setting up WhatsApp Business:

• Use your official business name (avoid nicknames or initials)

• Add a profile picture (your logo or a real storefront image)

• Write a short business description — keep it simple, like:
  "We craft handmade organic soaps in Mumbai, shipped all over India. For orders, just say Hi!"

• Add your working hours

• Include your website or Instagram handle

Pro Tip: A clean, branded profile builds instant trust. It shows people you're serious and professional.

3. Set Automated Welcome Messages (Even While You Sleep!)

Imagine a customer messages you at 10 PM, but you're offline.

If you’re using the auto-reply feature in WhatsApp Business, they’ll instantly get a warm, professional message like:

“Hey!  Thanks for reaching out to [Your Brand]. We’ve received your message and will get back to you between 10 AM - 6 PM tomorrow. Meanwhile, feel free to check our catalog!”

This makes a huge difference—people feel acknowledged, even when you’re not there.

You can also use:

• Greeting Messages (for new contacts)

• Away Messages (during non-working hours)

• Quick Replies (for common questions like pricing, delivery, etc.)

4. List Your Products or Services – Just Like an Online Store!

One of WhatsApp Business’s best features? You can add a full catalog.

This means:

• Photos

• Product name

• Price

• Short description

• Product link or call-to-action

No need to constantly send the same photos and details to every customer. Just tell them:
"Hey, you can check our full catalog here!”
…and boom—instant product showcase.

 Ideal for:

• Small retailers

• Handmade sellers

• Service providers (salons, coaching, rentals, etc.)

5. Use WhatsApp Status Like Your Daily Business Billboard

You might be used to WhatsApp Status for showing your lunch or memes—but as a business, it’s your 24-hour marketing space.

You can post:

• Product teasers

• Discounts

• Customer reviews

• Before-after results

• Behind-the-scenes

Real-life hack: Post a few “Status stories” each day that show value. Many clients check your status silently and convert later.

6. Maintain a WhatsApp Channel for Regular Updates

Meta now allows businesses to create WhatsApp Channels, where customers can subscribe and receive updates.

It works like a broadcast channel (people don’t reply in it), perfect for:

• Announcements

• Weekly offers

• Back-in-stock alerts

• Launches or events

Think of it like your personal mini newsletter—right inside WhatsApp.

7. Engage More People Using WhatsApp Ads (Yes, It’s a Thing!)

You can run Facebook or Instagram ads that let people message you directly on WhatsApp. These are called Click-to-WhatsApp ads.

So instead of saying:
=> Visit our website

You say:
=> Message us on WhatsApp

When people click, they land directly in your inbox, already curious or ready to buy.

@This is a super-powerful tool for local businesses, home-based sellers, freelancers, coaches, or anyone who wants 1:1 leads.

8. Who Can Use WhatsApp for Business Growth?

Honestly? Almost every type of business.

Retailers & Small Brands:

Perfect for taking orders, solving doubts, sending catalogs, and repeat marketing.

 Home-Based Businesses:

Talk directly to your buyers, build trust, and create personal experiences.

Coaches, Freelancers, and Educators:

Share resources, take consultations, offer paid services via simple chat.

Content Creators or Influencers:

Offer paid collaborations, manage community channels, give updates on your workshops or classes.

Content Platforms & News Pages:

Use channels for daily updates, ask for feedback, or offer paid subscriptions.

9. Label Your Customers Like a Pro (Stay Organized!)

Once you start getting tons of messages, things can get messy. WhatsApp Business helps you create Labels like:

• New Inquiry

• Paid

• VIP Client

• Follow-up

• Needs Info

No need to keep a spreadsheet anymore—just tap the label and filter chats.

10. Final Words: WhatsApp is More Than a Messaging App—It’s a Business Growth Engine

If you’re already using WhatsApp for casual chats, imagine how powerful it becomes when used strategically for your business.

From creating a trusted brand identity to converting chats into clients—WhatsApp is the one tool every modern entrepreneur must master.

Want to learn how to use WhatsApp practically for your business—from setup to strategy to sales?

As a team member of Gomsu Information Technologies, I’ve seen how businesses grow faster when they treat WhatsApp as a real tool—not just a messenger.

If you're a small business, creator, educator, news page, product seller or content platform and want someone to write expert blog content for you, or want to learn it hands-on, we’re here to help.

Drop us a message at support@gomsu.in or visit www.gomsu.in

Let’s help your business grow where your customers already are—on WhatsApp.